Chelsea Flower Show 2024

A collaboration with Kent Wildflower Seeds

Reframing the wild

Finding beauty in the imperfect 

2024 RHS Chelsea Flower Show

It is funny to see where the dandelion seeds of this story blow. This May saw them blow all the way to Chelsea Flower Show, where I spent the week signing books and talking to people about All My Wild Mothers, and the restorative nature of growing a wild apothecary garden through grief. By midweek, we had SOLD OUT!

At the invitation of Charlotte Denne (Kent Wildflower Seeds) and Lady Amelia Windsor, I joined the Kent Wildflower Seeds for their a stunning exhibit that redefined the role of wildflowers in modern gardens.

For generations the Denne family, who own and run Kent Wildflower Seeds, have nurtured a deep connection with the landscapes of the Kent countryside. Their debut at the 2024 RHS Chelsea Flower Show marks a significant milestone for their business, allowing the next generation of the family to share their passion and expertise with a wider audience while promoting the sustainable benefits of incorporating native wildflowers in garden planting schemes.

The beautiful Great Pavilion display, designed by Charlotte Denne of Kent Wildflower Seeds, in collaboration with garden designer, Tabi Jackson-Gee, and Lady Amelia Windsor, featured native wildflowers alongside a stunning large-scale artwork by French artist, Claire Basler (commissioned by organic perfumer designers Ffern) as well as gorgeous hand-designed shell pots by decorative artist Mel Campion, a bespoke reclaimed oak garden bench by Sebastian Cox, and recycled shell mulch by Shell on Earth.

Featured on the BBC Gardeners' World Chelsea coverage, it was the first ever wholly wildflower display to be featured in the Great Pavilion, and was rewarded with a Silver-Gilt Medal. 

Wildflowers can complement even the most formal garden settings, bringing a touch of untamed beauty to a traditional border, vegetable patch, or prairie garden, while providing crucial benefits for wildlife and soil health.  

Displaying a kitchen garden container planting scheme, the display showed how to pair edimental and medicinal wildflowers with herbs and vegetables for a range of nutrient-rich edibles. The stand will also feature a set of antique seed drawers which were used in the family’s seed shop decades ago. 

Beyond aesthetics, educational messaging highlighted the vital role wildflowers play in increasing biodiversity, cycling nutrients through the soil and improving its structure, and providing edibles and holistic benefits for gardeners.

It was an incredible experience to share my story in this setting, and get the chance to work with and meet such an inspiring team. The seeds of inspiration (as well as real wildflower seeds) have gone out into so many new spaces. Alongside, All My Wild Mothers is now adventuring to new places, sowing seeds of hope as far as Canada, USA, Argentina, Netherlands, Germany, Italy, Switzerland and beyond.

Blow, dandelion, blow!

All My Wild Mothers